7th Graders Hard at Work on Startup Project - Lucky 7 Horse Treats
Young entrepreneurs and seventh grade students, Peyton M. and Zoe B., have been hard at work since early November forming their own startup, Lucky 7 Horse Treats. Inspired by their love of horses, the girls decided to start a business selling "healthy, but cute" horse treats. The girls came up with a logo, a website and a business plan. They work together daily using FaceTime when they can't meet in person, to discuss marketing, finances and new product development. Peyton and Zoe do all the preparation, baking and decorating of the treats, sometimes spending hours in the kitchen. They carefully track their expenditures and sales, and they are happy to report that currently they are profitable.
During the Christmas season Lucky 7 Horse Treats featured the "12 Days of Christmas" on Instagram with a new promotion each day. Lucky 7 Horse Treats features a new product every month, many with holiday themes. Peyton and Zoe recently negotiated a deal with Carousel Saddlery, an English tack shop in Portola Valley, to sell their treats in the store and have already received an order to restock the shelves there. Entrepreneurial spirit and abundant energy are quite impressive in these young businesswomen. You can follow them on Instagram at lucky7horsetreats. Treats can also be purchased through their website lucky7treats.com.